To attract a sophisticated audience of wine lovers to a highly exclusive wine tasting experience, we produced an event flyer design that had crowds of visitors flocking to the space.

Background

According to market research carried out by our client, bottled wine (including Port wine) is responsible for about 90% of all Portuguese exports. With Portugal being the 10th largest global UK wine supplier (5th for Europe), the country enjoys a market share of around 1.3% in volume and almost 1.9% in value.

Challenge

We were asked to create an event flyer design that would immediately capture the attention of a discerning audience in a busy event space by promoting our client’s ‘short burst’ tasting experience.

Solution

To transmit the essence of a wine tasting experience – the concepts of colour, aroma and taste – we introduced a ring shape to evoke a stain left by a wine glass. The playful shape serves as the perfect vehicle to inform of event times – every hour on the hour – as we turned the circle into a clock.

We chose a manageable A6 size for the flyer design, which with its classic typographic treatment and a muted yet attention-grabbing colour palette, was a great success for our client – with crowds of visitors flocking to their event space – and a highly engaging and memorable conversation starter for attendees of the show.

Over the years we have created a wide range of memorable and effective marketing collateral. Have a look at this dedicated page to find out more.