To attract a sophisticated audience of wine lovers to an exclusive wine tasting experience, we produced an event flyer design that had visitors flocking.
Challenge
The event flyer design had to immediately capture the attention of a discerning audience in a busy event space by promoting our client’s ‘short burst’ tasting.
Solution
To transmit the essence of a wine tasting experience – colour, aroma, taste – a ring shape evokes a stain left by a wine glass. The playful shape serves as the perfect vehicle to inform of event times – every hour on the hour – as the circle turns into a clock.
The A6 event flyer design, with its classic typographic treatment and muted colour palette, was a great success for the client and an engaging conversation starter for attendees of the show.
