Photographing products for The Pastry Case’s folder and data sheets was a dream job.

Challenge

Part of Frank Roberts & Sons Limited, which also owns the Roberts Bakery brand, our brief for The Pastry Case was to create a folder and data sheets design that went beyond just providing information; the marketing collateral should also inspire a very specific audience to embrace food and have fun with it.

Solution

Focusing on photography that would bring the materials to life, we set to work on creating scenes that immediately capture imaginations and engage.

Inspired by the summery outfits the gingerbread men and women were sporting, we created a fun scene evocative of a Mediterranean poolside. Sourcing brightly coloured children’s plates and beakers as props and topping it off with stripy napkin ‘beach towels’ we captured a fun, colourful image for their folder insert that makes audiences smile.

With the gingerbread photographs in the bag, we cleared the studio and set up an elegant afternoon tea scene, complete with silverware and fine bone china. Working quickly to avoid the fresh ingredients deteriorating under the warm studio lights, we captured a sophisticated and charming shot of The Pastry Case’s range of mouth-watering filled pastry cases for the second folder insert.

The front cover image for the folder was shot using the services of a professional child model. A true seasoned professional, our little model hit his mark every time until we bagged the perfect cover shot, although the incentive of being able to eat the props as he went along may have helped!

The folder and data sheets were designed with simple, clean typography and page layouts to allow the stunning photography to take centre stage. And even after the folder and data sheets were complete and delivered, the left-over products from the photoshoot fed us for days.