We created a striking and highly effective folder design that helped position our client as a company at the helm.

Background

Founded back in the 1990s, and with a whole host of achievements that have won them awards and accolades over the last few years, Zychem is focused on developing revolutionary tactile graphics for the blind and visually impaired.

Challenge

Innovative product developers Zychem Ltd had already asked us to develop a new logo and brand design that would reflect the origins of the company as well as provide an elegant and timeless style that would maximise their initial investment in the business. With the logo and brand design created and approved by our client, it was now time to move on to the design of their sales collateral, starting with a folder.

Solution

To complete the new brand design and suite of sales literature we were creating, our team also produced an A4 folder that could be used as either a more generic corporate information folder or a more specific product folder.

The finished printed folders feature a matt laminated finish on the outside, giving them a contemporary and professional feel, and the inner is printed full bleed with the distinct corporate blue tones, which also adds a premium feel to the design of the folders.

As well as creating the design, we also printed and delivered the folders already made up to the client, ready for the Zychem sales team to use in their new business meetings as part of their marketing efforts.

“I would like to thank Parker Design for their excellent work in creating our new brand.

After 21 years supplying the same products we approached Parker with a brief outline of what we wanted to change, including a new logo, product images, exhibition banners, packaging etc…

The new company image and materials have just been introduced to our customers, and the feedback’s been overwhelming: “Wow, classy!”, “Very 21st century”.”