Food advertising

Thanks to these food advertising designs we helped convey the importance of our client’s heritage and the respect it inspires.

Background

One of Roberts Bakery’s unique selling points is the brand’s heritage – the company has been baking since 1887 and have remained a family-run business in all that time.

Challenge

Having worked with Roberts Bakery for many years, we were asked to produce some creative food advertising concepts to promote the new items in their already popular bread product range. The company commands a great deal of respect and support in the local community because of the heritage behind them, and it was important to convey the key importance of that heritage within the food advertising designs.

Solution

Our design approach relies on bright bespoke product photography combined with the distinctive typeface and colour scheme of the Roberts Bakery brand as the basis for the advert layouts, which focus on the quality and freshness of the product.

Calls to action encouraged readers to visit the company’s Cheshire Show stand, the perfect opportunity for our client to promote their new product.

“The team at Parker Design have helped us to update and harmonise our brand image through the redesign of our packaging and promotional items.

They listened very carefully to our design brief and, taking account of both our sales and production requirements, produced innovative, creative, and feasible ideas.”