With the launch of their new range of muffins imminent, Roberts Bakery asked us to produce the graphic design for its product labels to attract the attention of busy shoppers.
Using mouth-watering photography to whet the buyers’ appetites, we created some colourful and distinctive designs. The colour palettes were inspired by the ingredients that make up the delicious muffins, while the fonts followed Robert Bakery’s brand guidelines.
In accordance with legislation on food labels design, we included all the necessary nutritional and ingredient information, including bar codes and advice.
See other examples of packaging design that will help you get your product off the shelves.
Parker Design Consultants have helped us to update and harmonise our brand image through the redesign of our packaging and promotional items.
They listened carefully to our design brief and, taking account of both our sales and production requirements, produced innovative, creative, and feasible ideas.