The amount of information and options available to holiday-makers online can sometimes be overwhelming. A well-designed holiday brochure is still an essential tool for marketing a specialist leisure break.
Headwater Holidays are a specialist travel company providing cycling, walking and cross-country skiing holidays. Parker Design were commissioned to produce a holiday brochure specifically promoting their selection of skiing activity breaks.
The holidays featured followed an itinerary, and so we based the design around this. Using well-designed typography and clever application of colour, we created consistent layouts which were easy to navigate and clear to understand. A mixture of bespoke photography and aspirational images gave an aspirational lifestyle feel to the holiday brochure and brand itself.