We created a legal advertising campaign that helped Beswicks rise above competitors and attract more high profile clients.

Background

Beswicks Legal is a top-tier law firm of straight-talking trusted experts, whose passion for communication and friendly approach sets them apart in the law industry. The firm has local, national and international reach through its wide-ranging expertise in business law as well as its sports law niche.

Challenge

We were invited by the Beswicks’ marketing team to be included in their creative pitch and become a preferred supplier. Our brief was to create a legal advertising campaign which would not only help Beswicks stand out from the rest of their competitors, but it would also help them attract more high profile clients.

Solution

Our first task for this legal advertising campaign was to acquire an in-depth understanding of each of the legal services offered by the firm, and the reasons why our client’s target audience would be attracted to these services. We also performed an audit of the client’s current brand, which used nature themed images of landscapes and flora.

We developed a series of adverts that captured the essence of each service with intriguing headlines and bold photography. The imagery for the concepts remained consistent with the nature theme, but instead featured striking close-ups of strong, wild beasts.

Result

When our client received our creative proposal for the legal advertising campaign, they got in touch straight away: they were blown away with the concepts we had supplied, and they asked us to start working on the rest of the campaign.

As a result of producing this successful legal advertising campaign, Beswicks approached us soon afterwards to look at re-developing their existing brand identity.