Information map

As part of the ongoing infrastructure maintenance works undertaken by United Utilities, clear public communication plays a central role. A vital part of this is to provide an information map.

United Utilities pride themselves on being open and honest with their customers. Clear communication is essential when infrastructure works affect local communities, particularly in areas impacted by sewer flooding. To support this commitment, we were asked to produce accurate map design and considered creative communications to keep residents informed and reassured.

A carefully structured information map played a central role in this approach. Created as part of a printed leaflet distributed to affected households and businesses, the map presents complex engineering works in a format that is straightforward and accessible. It identifies work zones, traffic management plans and areas set to benefit from system upgrades. By presenting this information spatially, the map helps people quickly understand the scope and duration of the works without having to interpret complex technical descriptions.

Beyond logistics, the map also communicates the long-term benefits of the project. It shows the areas that will see improvements once the ageing sewer system has been modernised, reinforcing the purpose behind any temporary disruption. This balance of practical detail and future benefit is essential in maintaining public confidence. By translating technical data into clear visual information, we helped United Utilities communicate with confidence, reduce uncertainty and strengthen trust within the communities they serve.