We created an engaging medical brochure design to visually extend Alere’s new brand identity and showcase its products and services in a clean and concise way.

Background

As a long time leader in the medical diagnostics equipment sector – but with a relatively new name – our client needed a medical brochure design with a fresh look and feel.

Challenge

Following on from their rebrand and launch of their new name and logo, Alere UK asked us to come up with a medical communications piece that embodied their new brand.

Solution

We took our inspiration for the cover design directly from the new Alere logo. This not only gave us the ability to push the brand, it also gave us a distinctive square format for the medical brochure design. 

This was further accentuated with an innovative die cut to the cover following the curve of the logo.

The inside brochure spreads feature a combination of striking black and white photography and subtle colour panels taken from the Alere brand palette.

The layouts have a strong clinical feel that appeals to the target audience, whilst also retaining a friendly magazine quality, reflecting both the market sector Alere work in and the culture of the company.

“We find it tremendously efficient working with the team at Parker Design. Having direct access to their friendly team of designers means that we can maximise our marketing spend. Not only that, they excel in the creative stakes and consistently deliver a first class service that we’ve come to rely on, sometimes against very tight deadlines”.