We turned complex product information into a playful and dynamic web design.
The Cleaning Show attracts over 5,000 visitors from the UK and beyond over a 3-day conference and exhibition. The event is one of the major highlights in the sector’s calendar, with over 100 exhibitors from all over the country. The show was the forum our client chose to launch their ambitious new brand and products. To coincide with the launch of their comprehensive range of specialised, premium wipes, they asked us to produce an innovative one page website design that would combine their desire to be different and engaging at the same time.
Perform Wiping’s product range is ambitious and extensive, and the new website design had to reflect this. It also had to make it really easy and appealing for visitors to navigate through the different products available.
The one page website design incorporates a user-friendly product selector which allows visitors to find the perfect fit for their very specific needs. Fully responsive functionality means that customers can obtain the information regardless of device they’re viewing the website on.
Parallax scrolling and animation were incorporated into the website design so that the vast amount of product information could flow in a dynamic and engaging way.
We applied the different brand colours to each of the various products included in the website design, which our client later applied to the product packaging.
The one page website design and functionality also allows visitors to download spec sheets for the whole product range, and an interactive counter highlights the variety of scenarios our client’s products cover.