Product launch video

We produced an informative product launch video that contributed to a significant spike in sales.

Background

Kingspan, a world leader in energy efficient, high-performance building solutions asked us to create a product launch video that would help them increase awareness of Topdek, their innovative roofing system.

With delivery of projects on time and on budget a primary concern for architects, roofing decisions are often made based on convenience and relying on products they have used before.

Traditional built-up roofing is installed in multiple layers, each made up of separate components provided by different suppliers. During the installation process, these layers can sometimes get damaged, impacting the roof’s overall performance. By comparison, Topdek arrives as a single, pre-fabricated component, making it easy to install, energy efficient, and damage resistant – providing architects with peace of mind.

Challenge

We had to help make the product appealing to architects – who are often mainly focused on design issues – by creating a product launch video that would help Kingspan’s sales teams demonstrate how quick, easy to install and reliable Topdek is compared to traditional built-up methods.

Solution

We helped the audience immediately grasp what the roof system had to offer by producing a product launch video that makes its benefits clear and compelling.

Starting with a two-day onsite film shoot with the Kingspan team, the product launch video captures every aspect of the installation process to help convey its ease and convenience.

Our editing team integrated this with manufacturing footage, an animation that provided a side by side comparison of Topdek vs. traditional roofing methods and interviews with Kingspan’s design and development experts.

Combining these elements contributes to an informative and engaging viewer experience, maximising the short video as an effective sales tool.

In addition to other materials we created for Topdek’s awareness campaign, the product launch video was also made available on a targeted microsite and received great feedback from the sales team – contributing to a significant spike in product orders.