A truly unique development, Mount Crescent in Whitchurch – a beautiful market town in northern Shropshire – required a truly unique property brochure design.

Background

Based within the town centre grounds of the old Mount Hotel, the site consisted of 22 properties, including the conversion of the former Grade II listed Mount Hotel, which would provide 4 very distinct houses and 3 beautiful apartments, with a further 15 new town houses built on the periphery of the Mount Crescent development.

To make the location even more unique, at the back of the development there is a collection of badger setts, protected by The Protection of Badgers Act 1992.

Challenge

The brief from our client was to create a property brochure design that would help transmit the highly unique nature of the setting, and the beauty and premium quality of the properties.

Solution

One of Landlink’s initiatives – to add live cameras into the setts, which can be tuned into by the property owners – inspired our ideas for the property brochure design. We incorporated badgers into the brand as we felt this was a really unique selling point, and gave a rural country feel to the property brochure design despite the town centre setting of the development.

A combination of beautiful photography and bespoke illustrations, floor plans and artists impressions, the property brochure we created suitably reflects the distinctive qualities of the development, and immediately captures the imagination of potential buyers.