A truly unique development, Mount Crescent in Whitchurch – a beautiful market town in northern Shropshire – required a truly unique property brochure design.
Background
Based within the town centre grounds of the old Mount Hotel, the site consisted of 22 properties, including the conversion of the former Grade II listed Mount Hotel, providing 4 very distinct houses and 3 beautiful apartments, with a further 15 new town houses built on the periphery of the development.
To make the location even more unique, at the back of the development there is a collection of badger setts, protected by The Protection of Badgers Act 1992.
Challenge
To create a property brochure that transmitted the uniqueness of the setting, and the beauty and premium quality of the properties.
Solution
One of Landlink’s initiatives – to add live cameras into the setts, which can be tuned into by the property owners – inspired our design. We incorporated badgers into the brand as we felt this was a really unique selling point, and gave a country feel to the property brochure design despite the development’s town centre setting.
A combination of beautiful photography and bespoke illustrations, floor plans and artists impressions, the property brochure design suitably reflects the distinctive qualities of the development, and captures the imagination of potential buyers.
