Inspired by Liverpool’s heritage, we created a striking pull-up banner design featuring line illustrations of some of the city’s most well-known landmarks, and famous Beatles songs titles.

Background

With Liverpool’s City of Culture status coinciding with considerable capital improvement projects in and around Liverpool, United Utilities felt it was important to give something back to the community, so they became one of the principal sponsors.

Challenge

United Utilities ran an internal communications campaign aimed at employees, detailing the company’s involvement, and the events it was running throughout the year to celebrate the city’s prestigious status. To help promote one of the events, our client asked to create a pull-up banner design that was simple yet impactful, and that highlighted the important role the City of Liverpool was playing that year.

Solution

Taking Liverpool’s rich architectural heritage as inspiration for the visuals, we created a striking pull-up banner design featuring line illustrations of some of the city’s most well-known landmarks. To enhance the connection with Liverpool, the headlines for each of the pull-up banners were taken from famous Beatles song titles.

“We have thrown pretty much everything at Parker Design over the past six months,

from fast turnaround report covers to developing innovative exhibitions and their response has been consistently enthusiastic, creative, helpful and always on time.”

The pull-up banner design was only a small part of the overall promotional campaign, which also included event branding, posters, invitations and even wrapping a huge water tank with a vinyl building wrap graphic to promote United Utilities at the Tall Ships event at Liverpool’s famous Docks.