To help AstraZeneca attract quality graduates at busy career fairs, we produced a recruitment banner design that perfectly transmits the significance of what joining AstraZeneca would mean for candidates, and patients.

Background

AstraZeneca recognises that it’s the calibre, passion and dedication of their employees that have positioned the company at the helm of the biopharmaceutical industry. Committed to saving lives through innovative science and true collaboration across teams and borders, AstraZeneca offers exciting graduate career paths with plenty of opportunity for future growth.

Challenge

At a time when graduates have to make life-changing decisions, AstraZeneca asked us to produce a recruitment banner design to immediately capture the attention of graduates at busy career fairs. In a small space, the design had to communicate the significance of what AstraZeneca excels at, and how valued and rewarded the right candidate will be.

Solution

The simplicity of the recruitment banner design manages to perfectly encapsulate a sense of authority and a warm welcome at the same time. What’s on offer for ambitious candidates is clear straight away, thanks to people photography that exudes confidence and leadership, striking scientific imagery, and short yet attention-grabbing copy.

The design succeeds at presenting AstraZeneca as an exciting company to work for, so much more than just a business: those joining AstraZeneca will enjoy truly fulfilling careers that will make a tangible difference to the quality of life of individuals, and world health as a whole.

The design, a perfect balance of people photography and scientific images, follows AstraZeneca’s guidelines for acquiring the next generation of top talent. The photographs of employees looking directly at the camera help entice passers-by to get closer, start a conversation and find out more.

We have over 20 years’ experience in exhibitions and pull-up banner design, so we’re confident we can help you reach your goals.