Social media infographic

We designed a distinctive and effective social media infographic that boosted engagement, encouraged sharing and helped drive website traffic.

Challenge

Our client asked us to create a social media infographic design that would help generate traffic to their website by sharing the positive impact that office perks can have on employee engagement levels.

Solution

The insightful content featured in the infographic was based on a survey conducted by our client, with the most engaging and thought-provoking statistics carefully selected. We included seven key data points, chosen for their ability to spark curiosity and interest, ultimately increasing audience engagement and shareability across social media platforms.

Designed to be both informative and fun, the infographic immediately grabs attention with its engaging visuals and concise messaging. It marked a bold departure from our client’s previous content, offering a fresh perspective in both visual style and format. While ensuring continuity with a previous design we had developed for our client, we also ensured this infographic had its own distinct identity. This approach kept the content fresh and engaging, stimulating renewed interest and encouraging further social shares.

The infographic resonated strongly with audiences, prompting them to share it on their own social media accounts. This created a ripple effect, significantly expanding its reach and visibility. As more users engaged with the content, the campaign successfully drove website traffic, leading to a noticeable increase in visits and audience interaction.

The relaxed and direct tone of the copy, paired with short bursts of text, kept the messaging accessible and engaging. The design placed strong emphasis on illustrations, which were custom-created by one of our designers to carry the bulk of the storytelling.

Additionally, we optimised the design for seamless compatibility across a wide range of mobile devices, ensuring that users could easily view, interact with and share the infographic without limitations.

“When looking to design creative inside a tight deadline, Parker Design was a fantastic resource to lean on. Clear and timely communication along with strong creative made working alongside the team at Parker a highly enjoyable and collaborative experience.”