Social media infographic

We created a distinctive and effective social media infographic that encouraged social shares and helped drive website traffic.

Challenge

We were tasked with creating a social media infographic design that would help generate traffic to our client’s website by sharing the positive impact that office perks can have on employee engagement levels.

Solution

The insightful content was the result of a survey carried by our client, with 7 stats making it onto the infographic design for their interest and the curiosity they would generate, boosting audience engagement levels and the shareability of the piece.

The infographic is both insightful and fun, it hooks immediately, and it represents a real departure for our client from both a visual and format perspective.

The infographic helped generate impact amongst audiences, who felt compelled to share the content on their own social media accounts. This in turn created a ripple effect that ultimately saw website visit figures rise significantly.

With short bursts of text, copy works well, it’s relaxed and direct, but the design lets the illustrations – created by one of our designers – do the hard work.

The infographic ensures continuity with an existing design we had also created for our client, but we ensured this one was distinct enough to generate renewed interest and stimulate social shares.

The design is fully compatible with a wide range of mobile devices to guarantee shareability.

“When looking to design creative inside a tight deadline, Parker Design was a fantastic resource to lean on. Clear and timely communication along with strong creative made working alongside the team at Parker a highly enjoyable and collaborative experience.”