AstraZeneca

Staff newsletter design

staff newsletter

“Can you make it look sexy?” and “What do we want it to feel like?” – Two questions that helped us answer this brief with a strong staff newsletter that changes perceptions.

Background

Striking and memorable design is often a key factor when trying to change perceptions. And that’s what this internal newsletter design helped achieve by turning the efforts of a team into cover headlines.

Challenge

“Can you make finance look sexy?” – that’s what AstraZeneca’s finance team asked us when looking for the right agency to work on their staff newsletter design. The newsletter had to feel and look different, and challenge people’s expectations of a traditional newsletter design.

Solution

After answering “Of course we can make it look sexy!”, we asked ourselves another question – “What do we want it to feel like?”, instead of a more traditional approach of diving straight into designing the page layouts.

Focusing our thinking on less is more, we opted for a bespoke size smaller than A4, giving the newsletter a unique and very distinctive appearance.staff newsletter

Inside, we treated most articles as feature spreads and designed them with bold, contemporary typography, strong use of colour and evocative imagery that bring the content to life.staff newsletterstaff newsletterstaff newsletter

Using a mixture of photography and illustration throughout the staff newsletter we created a truly appealing piece of internal communications.staff newsletterstaff newsletter-AZ-Banging-the-drum-the-business

An uncoated cartridge-style paper helped us achieve a strongly tactile feel, making the staff newsletter even more memorable by appealing to the senses.

It’s a real pleasure to work with Parker Design Consultants. Nothing is too much trouble and ‘going the extra mile’ is part of the service. They’re pro-active, provide creative solutions, do whatever is needed to meet tight deadlines and work within the agreed budget, to produce a quality product. I would recommend Parker Design to anyone.

AstraZeneca

Email newsletter design

Email newsletter design

Our digital agency expertise delivered an attractive email marketing solution that helped improve employee communications and had a positive impact on employee engagement levels across AstraZeneca's North West England sites.

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Statoil

Company newsletter

company newsletter

To unite senior leaders around Statoil’s strategic vision, we designed a company newsletter that would motivate, engage and develop the most promising employees.

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SPXFLOW

Employee engagement campaign

Employee engagement campaign

To instil a sense of unity, we successfully developed an employee engagement campaign that encouraged global teams to work together towards a common goal.

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