Technical brochure

To aid Nalco’s sales force promote their revolutionary approach to Legionella risk management in industry, they asked us to design an attention-grabbing technical brochure.

Background

Nalco Water, part of the Ecolab Group, is a global leader in water and process management solutions. The company works with its wide-ranging roster of customers towards specific sustainability and business goals.

Through a combination of extensive expertise, connected chemistry and digital innovation, our client is able to minimise water and climate impacts and provide its customers with expert solutions that ultimately help make the world a cleaner, safer and healthier place.

Challenge

Legionella is transmitted via water, so water treatment specialists Nalco wanted to target industries which use water in their processes. The scale and variety of how and where this could occur is vast, ranging from cooling towers, aerosols, domestic hot water systems, safety showers, and many more, so they briefed us to create a technical brochure that would help them communicate their services and expertise.

Solution

Impossible to try and depict all of this in one photograph, we chose to create our own virtual industrial plant using computer-generated imagery. Working closely with Nalco, we designed and illustrated the entire environment featuring as many uses and instances of water as we could fit in.

In addition to the main scene, we also produced four further CGI technical illustrations to depict details that are difficult to capture with photography, such as the inside of an operational cooling tower. The finished technical brochure provided a great visual platform for the Nalco sales team to discuss and identify risk areas with existing and potential customers alike.

Have a look at other examples of striking and effective brochures that we have created for clients in a variety of industries.