A travel brochure design that speaks directly to self-catering holiday audiences, through fresh and vibrant colour tones, relaxed font styles and stunning photography.
Challenge
Despite a successful online presence, Keycamp – one of the leading self-catering holiday providers in the country – wanted to offer a printed travel brochure design that would provide their customers with a tangible piece of literature they could relax with, read and note their ideas on as they explore the possibilities of their next holiday.
Solution
A script-like font for the headings speaks directly to the audience and nods at the personal, customised, informal and fun nature of a self-catering holiday.
Prominent text boxes help structure content, making it easier for the reader to zoom in on important details of the activities on offer. Colour tones not only also help with structure, but they reflect the beautiful and aspirational destination photography.
Over the years, we have created highly effective marketing materials for Keycamp, and a wide range of other Travel industry clients.
Have a look here to see how, for example, we helped Exodus achieve a 62% uplift in sales.
Specific information on each holiday park is clearly laid out in well-designed tables, allowing readers to easily process the amount of information provided.
