With holidays, the excitement starts way before you pack your cases and set off. It starts with the planning of where you’re going to go. Good holiday brochure production is the start of that journey.
With holidays, the excitement starts way before you pack your cases and set off, it starts with the anticipation and planning of where you’re going to go. Because of this, holiday brochures have to tick many boxes, part magazine, part lifestyle, part tour guide and part catalogue.
Having worked on holiday brochure production extensively over the years, we know what’s required to get this balance right. Keycamp holidays are aimed at families and so the cover design has to be appealing to both parents and kids. It also has to stand out from the crowd of other holiday companies.
As a well-known and respected operator, with many loyal and returning customers, it was important to brand the holiday brochure clearly with a large Keycamp logo and good use of the Keycamp colours. We matched this with carefully selected photos showing the quality accommodation, fantastic pool complexes and of course, kids having a blast – if the kids are happy, the parents will be happy too, of course.
The first dozen or so pages are the most important in holiday brochures. It’s within these pages that you can start people dreaming of the perfect holiday. The pages are designed to look fun and inviting, through clever typography featuring informal relaxed headlines, the use of bright colours and of course packed with fabulous shots of European campsites, stunning pools, breathtaking beaches and amazing accommodation to tempt them.
Holiday brochure production isn’t just about selling dreams and creating excitement though. The main bulk of the brochure contains a huge amount of detailed information about each of the resorts, the campsites, pricing, all the varied travel options, travel insurance, booking tools… the list goes on. Managing all of this data and designing it into an attractive and easy to follow format is the key to really successful holiday brochure production.