Eurocamp has been giving families holidays to remember for over 30 years, and effective travel holiday brochure design is a key tool in their marketing strategy.
Background
We have been helping Eurocamp for many years, working in close partnership with their in-house team to create perfectly branded holiday brochures using a stylish combination of aspirational imagery, well-crafted page layouts and engaging copy.
Challenge
For the latest edition of the company’s holiday brochures, and with the business highly focused on providing family holidays, our brief was to deliver a brochure design that would place emphasis on children enjoying themselves in safe and fun environments.
Solution
Our approach is a dynamic design that conveys action-packed, enjoyable holidays. Large call-to-actions feature often, drawing customers to contact the business either by phone or by visiting the website, and clear pricing structures and information on how to book make it as hassle-free as possible for customers to get in touch.
The front section of the travel holiday brochure features a large map of the site locations on the fold-out front cover, while the central section is template-based, allowing employees of the business to fill in and alter the specific information about holidays and parcs available. The back section of the brochure includes detailed information about travel and accommodation, and further details about booking processes and policies.
