We designed a simple yet effective web banner advertising campaign to target Ocean Spray’s target audience in the digital space.

Background

Our client’s story dates back to the 1930s when three independent cranberry growers driven by their passion decided that success would come from a single cranberry-growing family. Fast forward almost a century, and Ocean Spray’s mission is still to connect farms to families for a better, healthier life. Together with the company’s farmer-owners, Ocean Spray focuses its efforts on the health of people, communities, and ultimately our planet.

Challenge

To complement the trade press advertising campaign we had previously designed for Ocean Spray Ingredient Technology Group’s cranberry product, Berry Fusion Fruits, we were also tasked by our client with designing a simple yet effective web banner campaign to target the online market.

Solution

Often with web banner advertising there are restrictions on file sizes, as with this digital banner graphic. Despite the small file size allowance, we introduced some simple animation to give the banner movement and added impact.

To achieve this, we took the base message featured in the press advertising campaign and stripped it right back to basics, creating a punchy, simple animation. Reversing the typography out of the deep red Ocean Spray graphic and then complementing it with a bright colourful illustration style gave a striking finished result to the web banners.

Have a look at other examples of effective digital projects we have delivered over the years to help our clients reach their goals.