We designed a simple yet effective web banner advertising campaign to target Ocean Spray’s online market.
To complement the trade press advertising campaign we had designed for Ocean Spray Ingredient Technology Group’s cranberry product, Berry Fusion Fruits, we were also tasked with designing a simple yet effective web banner advertising campaign to target the online market.
Often with web banner advertising there are restrictions on file sizes, as with this web banner advertising graphic. Despite the small file size allowance, we introduced some simple animation to give the banner movement and added impact.
To achieve this, we took the base message featured in the press advertising and stripped it right back to basics, creating a punchy, simple animation. Reversing the typography out of the deep red Ocean Spray graphic and complementing it with a bright colourful illustration style gave a striking finished result.