Parker Design has partnered with a leading industrial IT company for the rebrand and management of the Wonderware Next Generation Conference.

The integrated design and digital agency was selected by SolutionsPT to oversee the management and creative direction for the two-day event on 8-9 November at the International Centre in Telford.

“Parker Design helped us reimagine everything about how we positioned this event for our attendees,” said Sarah Morris, SolutionsPT Marketing Manager. “They demonstrated a deep understanding of our requirements and developed a creative approach which enhanced and improved how customers in the UK and Ireland experienced our new range of products.”

The project involved development of an updated look and feel for the conference, both to unveil Wonderware’s next generation of industrial automation software and celebrate the 25th anniversary of the company’s exclusive distribution partnership with SolutionsPT.

Mark Bowers, Creative Director at Parker Design, added: “The brand we developed for Wonderware’s Next Generation Conference focuses on the idea that ‘Seeing is Believing’.

The concept allowed us to creatively build upon the face-to-face demonstrations that attendees would experience at the event, and connect the manufacturers of today with the future-proof technology of tomorrow in an interesting way. We were excited to have worked with SolutionsPT on the project and thrilled with their response to the brand.”

Implementation of the new brand for the event required Parker Design to develop a range of materials, including promotional signage and marketing collateral, as well as digital elements such as a microsite, email campaign and corporate video.