Brand strategy
Winning strategies
In business you don’t need luck, you need a winning strategy. A good brand strategy is at the heart of all your communications. It links your values, vision and mission, and helps you convey your unique proposition in a way that is believable, engaging and relevant to your target audience. Brand strategy is about creating design with a purpose.
We believe brands need more than a logo or strapline, they need an effective strategy, starting with a visual identity that tells an engaging story and resonates with your target audience.
From multinational corporations to established SMEs and new start-ups, clients of every shape and size trust us to deliver strategic solutions that inspire. Whether your brand needs refreshing or completely repositioning, our creative team can help you develop a winning brand strategy that raises your profile and connects with customers in new ways. With 30 years’ experience working in B2C and B2B markets, we help our clients achieve meaningful results through intelligently focused strategies and purposeful creativity.
Brand Strategy AGENCY SHOWCASE
We help brands find focus. Our brand strategy work shapes how businesses position themselves, what they stand for, and how they speak – giving internal teams confidence and external audiences something to connect with. From purpose and messaging to structure and tone, we create the tools that drive brand decisions forward.
BrightHR
Branding strategy and development
H&T Presspart
Branding strategy and development
ChargePoint Technology
Brand development
OUR Brand Strategy
PROCESS
We turn ambition into structure – defining what your brand means, how it communicates and where it’s headed.
Discovery and Insight
We start by immersing ourselves in your business, your market and your audiences. These are the key steps:
- Lead workshops to define business objectives and audience expectations.
- Audit existing brand assets, communications and positioning.
- Research competitors, sector dynamics and cultural signals.
- Identify opportunities to shift perception or sharpen relevance.
Positioning and Purpose
Next, we define what your brand stands for, and how to express that with clarity and conviction. We typically:
- Establish brand purpose, values and personality.
- Articulate a clear and differentiated positioning statement.
- Define tone of voice and messaging pillars.
- Align brand thinking with business strategy and audience insight.
Architecture and Naming
For multi-product or complex organisations, we clarify brand structure and identity systems. Depending on your needs, we can:
- Develop brand architecture and naming conventions.
- Rationalise product or service portfolios.
- Create naming options for new ventures or sub-brands.
- Define the relationship between masterbrand and sub-brands.
Activation and Alignment
We help bring strategy to life, aligning teams and shaping the creative brief. To support implementation, we often:
- Create brand strategy decks and documentation for internal use.
- Run training sessions to embed purpose and messaging.
- Collaborate with creative teams to ensure strategic alignment.
- Provide ongoing strategic guidance during rollout and evolution.
More Brand Strategy Projects
SIG plc
Company culture rebrand
Polecat
Brand development
RAW London
Brand strategy
Related services and projects
WHY YOU SHOULD CHOOSE US FOR brand strategy
Insight
We turn research into meaningful direction that informs every brand decision.
Structure
Our strategy work creates systems that bring consistency and confidence to how brands communicate.
Differentiation
We help you define what makes your brand distinct, and how to own that in your market.
Enablement
We give teams the tools to activate the brand with focus, relevance and intent.
We’re a brand strategy agency
that gives you way more…
If you’d like to discuss a brand strategy project or get a quote, we’d love to hear from you.