Polecat

Brand strategy and development

Polecat felt it was time to reinvigorate their brand and strengthen its ability to communicate what the company stands for, both for external and internal audiences. We embarked on a deep process of discovery and understanding of the brand and the company culture – interviews with key stakeholders and customers, brand workshop and a full audit of existing branded assets – and landed at a brand strategy that focuses on the combined power of human intelligence and technology.

Polecat felt it was time to reinvigorate their brand and strengthen its ability to communicate what the company stands for, both for external and internal audiences.

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Polecat

Brand strategy and development

AstraZeneca

Employer branding strategy and campaign

The Passion for People Development programme is a scheme designed to provide specialised training for leaders within the GMD division of AstraZeneca. Passion for People, which targets employees across 47 countries all over the world, is designed to help individuals gain a set of unique skills that will help them, as people managers, strengthen their teams. To promote the programme to a diverse and global audience as an attractive opportunity for career development, our client asked us to create a strong and memorable brand that would overcome potential language barriers.

The Passion for People Development programme is a scheme designed to provide specialised training for leaders within the GMD division of AstraZeneca.

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AstraZeneca

Employer branding strategy and campaign

Raw London

Brand strategy

Transitioning from a video production company to specialist branded content agency, Raw London asked us to develop a new brand strategy to help them communicate their change in direction to existing customers, and attract new ones. Despite expanding their offering, Raw would still be focused on helping clients 'change perceptions'. A hexagon became the hero, which we turned into a multi-faceted shape and named it 'The Paradigm', inspired by the definition of a paradigm shift: "a time when the usual and accepted way of doing or thinking about something changes completely".

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Raw London

Brand strategy

Brand strategy agency

Winning strategies

In business you don’t need luck, you need a winning strategy. A good brand strategy is at the heart of all your communications. It links your values, vision and mission, and helps you convey your unique proposition in a way that is believable, engaging and relevant to your target audience. Brand strategy is about creating design with a purpose.

We believe brands need more than a logo or strapline, they need an effective strategy, starting with a visual identity that tells an engaging story and resonates with your target audience.

From multinational corporations to established SMEs and new start-ups, clients of every shape and size trust us to deliver strategic solutions that inspire. Whether your brand needs refreshing or completely repositioning, our creative team can help you develop a winning brand strategy that raises your profile and connects with customers in new ways. With over 25 years’ experience working in B2C and B2B markets, we help our clients achieve meaningful results through intelligently focused strategies and purposeful creativity.

Brand strategy projects

Prism Healthcare

Internal branding strategy

An internal branding strategy that links four corporate values and transmits the idea of every employee working together as one.

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RAW London

Brand strategy

Experts in changing perceptions, Raw needed a successful brand strategy to help them transition from a traditional video production house to a specialist branded content agency.

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AstraZeneca

Employee referral campaign branding strategy

+1 is the concept of inviting someone you know to something special – a strong idea to encourage high levels of engagement in AstraZeneca’s global employee referral campaign.

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Thomson Reuters

Web design and digital strategy

Thomson Reuters needed a digital agency that would deliver a web design and digital strategy, as well as an integrated marketing strategy, to promote the performance benefits of Eikon, its financial analytics software. With our solution our client achieved an 81% increase in monthly website traffic.

Web design and digital strategy

Digital agency - web design, integrated agency services

Hey Little Magpie

Online brand strategy

Hey Little Magpie needed a brand strategy agency to help devise a new identity and help them establish a more profitable online presence.

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BrightHR

Branding strategy and development

BrightHR needed a brand strategy agency to completely reinvent themselves and create disruption in their sector. We devised a new branding strategy focused on individuality and innovative thinking.

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SIG plc

Company culture rebrand

Inspired by the concepts of connection, unity and progression, this company culture rebrand exercise helped align and unify thousands of employees across Europe under a new vision, strategy and core behaviours.

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Polecat

Brand strategy and development

"The overall feeling was one of excitement that left people talking about the Light concept. There was a very positive response from everyone on their new dynamic and unique new brand development"

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