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Brand strategy
Winning strategies
In business you don’t need luck, you need a winning strategy. A good brand strategy is at the heart of all your communications. It links your values, vision and mission, and helps you convey your unique proposition in a way that is believable, engaging and relevant to your target audience. Brand strategy is about creating design with a purpose.
We believe brands need more than a logo or strapline, they need an effective strategy, starting with a visual identity that tells an engaging story and resonates with your target audience.
From multinational corporations to established SMEs and new start-ups, clients of every shape and size trust us to deliver strategic solutions that inspire. Whether your brand needs refreshing or completely repositioning, our creative team can help you develop a winning brand strategy that raises your profile and connects with customers in new ways. With 30 years’ experience working in B2C and B2B markets, we help our clients achieve meaningful results through intelligently focused strategies and purposeful creativity.
Brand Strategy AGENCY SHOWCASE
We help brands find focus. Our brand strategy work shapes how businesses position themselves, what they stand for, and how they speak – giving internal teams confidence and external audiences something to connect with. From purpose and messaging to structure and tone, we create the tools that drive brand decisions forward.
Robert Andrew
Brand strategy and market launch
BrightHR
Branding strategy and development
H&T Presspart
Branding strategy and development
ChargePoint Technology
Brand development
SIG plc
Company culture rebrand
What Our Clients Say About Working With Us
Here’s what some of our clients have to say about their experience working with us on their projects – from the clarity of the process and the creativity of the design, to how well the final outcome met their goals and connected with their audience.
“It’s always fun working with the team at Parker Design. I had a very clear vision for the look I wanted to achieve for this recruitment campaign and I’m delighted with the final assets. Thank you for the great service.”
Employer Branding and Recruitment Marketing Partner
AstraZeneca
“Truly a superb experience working with you and your team and you made Passenger Terminal Expo a breeze this year! The booth was well thought-out and helping us achieve all that we wanted during the conference. Especially helpful was all the seating locations. We were able to have 4-5 different meetings going on at once. I know we have all factored in the necessity to work with you and your team again in Madrid next year! Thanks again!”
Americas Aviation Market Growth Lead
Jacobs
“The positive feedback we’ve received on the investment prospectus has been nothing short of overwhelming, in every sense of the word!! The American government have been absolutely blown away by the quality of the document, and just this morning we had a message from someone who’s been working in Sudan for over 20 years, and said the document was the single greatest presentation on Sudan that he had ever seen! So thank you very much again for all of your incredible efforts alongside us to bring it to fruition!”
Director
Noble Capital
“We are on a long journey to turn Presspart from a component manufacturer to a device manufacturer and the team at Parker have been instrumental in supporting us in this journey with the brand work last year, and all the assets they continue to produce.”
Global Marketing Manager
H&T Presspart
“The office branding looks fab, we’re really pleased with it and we’ve had really good comments from staff in the office over the last couple of days which is great. Thanks so much for your help on this. If we have any similar projects in the future we’ll definitely consider Parker Design.”
Brand and Campaigns Manager
TUI
“Thank you for your amazing work with the report design. We are very pleased with the outcome and I feel it beautifully captures the spirit and tone of our brand. We especially appreciate your efficiency and availability to work on this project under such a tight timeline. It’s been an absolute pleasure working with Parker Design again. It’s been really fun! Thanks again for everything!”
Communications Officer
EITI
OUR Brand Strategy
PROCESS
We turn ambition into structure – defining what your brand means, how it communicates and where it’s headed.
Discovery and Insight
We start by immersing ourselves in your business, your market and your audiences. These are the key steps:
- Lead workshops to define business objectives and audience expectations.
- Audit existing brand assets, communications and positioning.
- Research competitors, sector dynamics and cultural signals.
- Identify opportunities to shift perception or sharpen relevance.
Positioning and Purpose
Next, we define what your brand stands for, and how to express that with clarity and conviction. We typically:
- Establish brand purpose, values and personality.
- Articulate a clear and differentiated positioning statement.
- Define tone of voice and messaging pillars.
- Align brand thinking with business strategy and audience insight.
Architecture and Naming
For multi-product or complex organisations, we clarify brand structure and identity systems. Depending on your needs, we can:
- Develop brand architecture and naming conventions.
- Rationalise product or service portfolios.
- Create naming options for new ventures or sub-brands.
- Define the relationship between masterbrand and sub-brands.
Activation and Alignment
We help bring strategy to life, aligning teams and shaping the creative brief. To support implementation, we often:
- Create brand strategy decks and documentation for internal use.
- Run training sessions to embed purpose and messaging.
- Collaborate with creative teams to ensure strategic alignment.
- Provide ongoing strategic guidance during rollout and evolution.
Award-Winning Design, Proven Results
We’re proud to be recognised for our creativity, innovation, and dedication to great design. Over the years, Parker has won multiple awards that celebrate our passion for delivering impactful work – work that doesn’t just look great, but delivers real results. From increased engagement to boosted sales, our designs have helped clients achieve measurable success.
IFOA
Winner of ‘Best Annual Report’ category at the Memcom Excellence Awards.
Exodus
2nd place in the ‘Best Brochure’ and ‘Best Use of Content Marketing’ categories at the Travel Marketing Awards.
NHS
NICEtimes awarded silver in the prestigious CIPR PRide Awards for Internal Communications publication.
Exodus
62% uplift in sales, and an average 22% increase in website traffic YOY (year on year).
Noble Capital
“The American Government have been absolutely blown away by the quality of the document.”
Papa John’s
“Parker’s work is excellent and the responsiveness to accomplish the work in a record time has been superb. Thank you!”
Investing in Design That Delivers
Every project we take on as a brand strategy agency is unique, and so is the investment it requires. We work flexibly to suit different needs – from single brand assets to complete brand systems. Whatever the scope, we guide you through a clear, transparent process to ensure the result not only looks exceptional but also strengthens your brand, engages your audience, and delivers lasting impact.
SPEAK TO OUR TEAM TO GET A QUOTE
More Brand Strategy Projects
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WHY YOU SHOULD CHOOSE US FOR brand strategy
Insight
We turn research into meaningful direction that informs every brand decision.
Structure
Our strategy work creates systems that bring consistency and confidence to how brands communicate.
Differentiation
We help you define what makes your brand distinct, and how to own that in your market.
Enablement
We give teams the tools to activate the brand with focus, relevance and intent.
We’re a brand strategy agency that gives you way more
If you’d like to discuss a brand strategy project or get a quote, we’d love to hear from you.