Brand strategy

Winning strategies

In business you don’t need luck, you need a winning strategy. A good brand strategy is at the heart of all your communications. It links your values, vision and mission, and helps you convey your unique proposition in a way that is believable, engaging and relevant to your target audience. Brand strategy is about creating design with a purpose.

We believe brands need more than a logo or strapline, they need an effective strategy, starting with a visual identity that tells an engaging story and resonates with your target audience.

From multinational corporations to established SMEs and new start-ups, clients of every shape and size trust us to deliver strategic solutions that inspire. Whether your brand needs refreshing or completely repositioning, our creative team can help you develop a winning brand strategy that raises your profile and connects with customers in new ways. With 30 years’ experience working in B2C and B2B markets, we help our clients achieve meaningful results through intelligently focused strategies and purposeful creativity.

Brand Strategy showcase

BrightHR needed to completely reinvent themselves and create disruption in their sector. We devised a new brand strategy focused on individuality and innovative thinking.

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BrightHR

Branding strategy and development

A strategic brand refresh to reposition H&T Presspart in the marketplace, from device manufacturer to solutions provider.

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H&T Presspart

Branding strategy and development

A brand development strategy to embody ChargePoint’s cutting-edge innovation and unrivalled expertise.

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ChargePoint Technology

Brand development

More Brand Strategy Projects

Inspired by the concepts of connection, unity and progression, this company culture rebrand exercise helped align and unify thousands of employees across Europe under a new vision, strategy and core behaviours.

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SIG plc

Company culture rebrand

“The overall feeling was one of excitement that left people talking about the Light concept. There was a very positive response from everyone on their dynamic and unique new brand development”

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Polecat

Brand development

Experts in changing perceptions, Raw needed a successful brand strategy to help them transition from a traditional video production house to a specialist branded content agency.

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