Animated infographic design

An engaging and insightful animated infographic design that captures audience interest with curious facts, delivered in a lighthearted and refreshing style.

Background

Our client is a leading specialist hire company in the UK, offering high-quality heating and cooling solutions for a variety of applications and locations. As well as providing safe, reliable cutting-edge equipment, they take pride in their extensive industry expertise, ensuring customers receive expert guidance and effective solutions.

Challenge

Our task was to develop engaging website content in the form of an animated infographic. Based on research conducted by our client, the infographic needed to take viewers on a historical and global journey, exploring how various cultures and countries have adapted to and managed high temperatures over time.

Solution

The animated infographic design marked a bold new direction for our client, offering a fresh and unexpected approach that instantly piqued the curiosity of both existing and potential customers. With its engaging visuals and compelling copy, the infographic immediately captured attention, drawing viewers into the content in a way that felt both surprising and exciting.

To increase website traffic and maximise shareability, we proposed an informal illustrative style that would make the animated infographic feel approachable and engaging. This style not only aligned with the lighthearted storytelling, but also ensured that the content would be widely shared across social media, encouraging greater audience interaction.

Packed with fascinating facts and creative solutions for staying cool, the infographic delivered a highly informative experience while maintaining an element of fun and entertainment. The humorous tone helped make the content more memorable, ensuring that viewers stayed engaged and were more likely to share it with others.

Visually, we selected a colour palette of light, cool tones, evoking the refreshing feel of summer while reinforcing the theme of beating the heat. This subtle design choice helped create a cohesive visual identity that complemented the informative yet playful nature of the infographic.

To ensure maximum flexibility, we structured the infographic so our client could publish it as a single piece on their website and blog, while also breaking it down into bite-size segments for social media posts. This modular approach allowed for greater reach and engagement, making the content accessible across multiple digital platforms.

“Working with the team at Parker Design was such an enjoyable and collaborative experience. The whole team are extremely reliable and just really easy to work with. And the creative ideas blew our minds!”