A highly informative animated infographic design that engages audiences through curious facts presented in a fresh and humorous style.

Background

Our client is one of the UK’s leading specialist hire companies, providing the best heating and cooling solutions for a wide range of different applications and locations. As well as priding themselves on offering safe, reliable, cutting-edge equipment, our client is also proud of their years of expertise in the sector and how it ultimately benefits customers.

Challenge

Our brief was to create engaging content for our client’s website in the form of an animated infographic. Using research carried out by our client, the infographic would go back in time and round the world, telling stories of how different cultures and countries have managed high temperatures throughout history.

Solution

The animated infographic design is a total departure for our client, with visuals and copy that take existing and new customers by surprise, immediately generating curiosity.

To boost website traffic figures and maximise its shareability, we suggested an informal illustrative style for the animated infographic design.

The piece is highly informative thanks to a series of curious facts and ideas about how to beat the heat; it’s even humorous and entertaining.
Visually, a colour palette of light, cool tones nods at the idea of a summer spent away from extreme temperatures.

We built the infographic in a way that allowed our client to publish it on their website as one single piece for their blog, or share it on their social media channels in bite-size chunks.

“Working with the team at Parker Design was such an enjoyable and collaborative experience. The whole team are extremely reliable and just really easy to work with. And the creative ideas blew our minds!”