With this animated internet banner for Ocean Spray Ingredient Technology Group’s Cranberry Concentrate Auction, we found an engaging way of bringing the idea of the auction to life.

Background

Ocean Spray’s online auction model for sales of cranberry concentrate offers its customers a whole host of benefits: auctions are an extremely transparent and efficient way of establishing the clearing price for cranberry concentrate, making the product available to all qualified buyers globally on a consistent basis. Auctions provide customers with transparency on supply and price, as well as efficient contracting.

Challenge

With an animated internet banner being a great way of promoting products or services online, as well as extremely cost-effective, our brief was to help elevate Ocean Spray’s auction process in a busy digital environment.

Solution

For this particular campaign, and adhering to our client’s internet banner dimensions, we filled the first screen of the banner with solid red to represent a full glass of Cranberry Concentrate. We then created a simple yet effective wave effect and simulated the level of the concentrate dropping down through the banner until it was empty. As the levels dropped the infamous auctioneer’s phrase drops in, ‘Going once’, ‘Going twice’, ‘Sold’.

The final screen of the animated internet banner shows the contact details to register for the auction, together with the Ocean Spray branding. A simple, fun and effective way of advertising online.

Over the years, we have delivered many effective digital campaigns for clients of all shapes and sizes. Have a look here to find out more.