Billboard advertising

To support the promotional materials we had designed and produced for Castle Tile & Bathroom Studio, we delivered a range of stunning creative layouts for their billboard advertising.

Background

For more than 40 years, Castle Tile & Bathroom has been delivering cutting edge tile and bathroom design and technology for their customers. Constantly driven by perfection and thorough attention to detail, our client always aims to offer their customers a sense of individuality and exclusivity through the world’s leading brands in tile and bathroom design.

Challenge

Our brief was to deliver an aspirational billboard advertising campaign that would help Castle Tile & Bathroom generate high levels of renewed brand awareness amongst existing customers and also immediately grab the attention of potential new target audiences, with the aim to ultimately help increase their sales figures.

Solution

Led by the premium, contemporary and minimal design style which we had already established for Castle Tile & Bathroom, what we produced this time is a simple, yet striking advertising design which immediately captured the attention of neighbours, drivers and pedestrians passing by. Strategically located on a very busy traffic-light controlled junction along the road from where our client’s premises are located, the billboard design we created succeeds at drawing attention to the glass-fronted and inspirational showroom space just round the corner from where our media team had booked the advertising space.

The snappy strapline summarises the ethos of the business, and a clear directional arrow shows potential customers the exact location of the business. A full-bleed aspirational lifestyle photograph is highly evocative, giving the billboard advertising design a highly memorable final touch.