We created a booklet design that immediately generated engagement and understanding of essential local work being carried out.
As the North West’s largest utilities company, United Utilities understand the importance of regular and timely communications with customers and the communities they serve in a memorable, engaging and effective way.
As part of their extensive communications campaigns, the company commissioned a new booklet design for each site affected, containing detailed information on the works being carried out, and the reasons behind them. The booklet design also had to include specifics relating to changes in local road layouts, as well as potential alterations to amenities and services, such as refuse collection.
We created engaging and informative layouts bespoke to each booklet, including detailed illustrated maps and diagrams, and commissioned local photography to immediately establish a connection with local residents and businesses.
Having recently undertaken a brand refresh, United Utilities’ new identity is welcoming and approachable, and lends itself perfectly to this type of communication, getting our client closer to its customers in a memorable way.
The booklet designs have proved extremely effective in communicating key information with residents, and since then we’ve carried out a large number of similar projects.