United Utilities

Booklet design

booklet design

We created a booklet design that immediately generated engagement and understanding of essential local work being carried out.

Background

As the North West’s largest utilities company, United Utilities understand the importance of communicating with customers and the communities they serve in a memorable, engaging and effective way.

Challenge

As part of their extensive communications campaigns, the company commissioned a new booklet design for each site, containing detailed information on the works being carried out, and the reasons behind them. The booklet design also had to include specifics relating to changes in local road layouts, as well as potential alterations to amenities and services, such as refuse collection.

Solution

We created engaging and informative layouts bespoke to each booklet design, including detailed illustrated maps and diagrams, and commissioned local photography to immediately establish a connection with local residents and businesses.Booklet designBooklet designBooklet design

Having recently undertaken a brand refresh, United Utilities’ new identity is welcoming and approachable, and lends itself perfectly to this type of communication.Booklet design

The booklet designs have proved extremely effective in communicating key information with residents, and since then we’ve carried out a large number of similar projects.

Four Seasons Health Care

Employee engagement booklet design

employee engagement booklet design

A Pop Art comic-book format was the vehicle chosen to remind employees of the importance of complying with GDPR across Four Seasons Health Care homes. The bright and punchy visual style helped generate curiosity and intrigue.

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Coveris

Product brochure design

product brochure design

To help our client present their new product we created a product brochure design that encourages audiences to look closer.

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United Utilities

Booklet printing

booklet printing

As part of their resident communication campaigns, United Utilities regularly ask Parker Design to complete booklet printing projects, from initial design concepts through to final print and delivery, including commissioning bespoke professional photo shoots and unique graphic illustrations.

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