Robert Andrew
Brand launch and marketing strategy
Robert Andrew Bakery, based in Trafford Park, Manchester, is helping to reshape the bread category with a low-carb sourdough designed to meet rising demand for healthier everyday staples.
By blending traditional sourdough methods with a made-from-scratch starter, Robert Andrew has developed a product with more protein, more fibre and less sugar – aligning with government recommendations for healthier food choices. For consumers, that means bread that supports better eating habits and blood sugar management, without losing the flavour and texture expected from artisan baking.
With two decades of craft and a commitment to good ingredients, Robert Andrew Bakery offers consumers and retailers a product that combines innovation with market appeal.
Creating a food brand from scratch
Launching a specialist food product into a highly competitive, trend-driven market required more than a strong identity. This wasn’t just another gimmicky health product – Robert Andrew were introducing a superior quality low-carb sourdough range that combined recognisable health benefits with the unique look, feel and taste of traditional artisan sourdough. This extraordinary product range required a brand launch and marketing strategy that established trust in the unfamiliar and took consumers on a confidence building journey to try it for themselves. The results have been impressive.
We delivered a fully integrated brand launch and online marketing strategy covering brand identity, product packaging, SEO strategy, ecommerce design and development, email, social and influencer campaigns. Our focus was on clarity, credibility and craft, reflecting the high quality of the product while making it easy for customers to discover the product online and place their first order.
Brand development and packaging design
By adopting a pared-back approach, we placed the product itself at the heart of the brand experience. The packaging and branding were intentionally restrained, using minimal colour and graphic elements to avoid distraction and allow the bread to take centre stage.
The logo mark was crafted as a stylised bread ‘cloud’, symbolising both the lightness and the health benefits of the product. This airy, uplifting form was paired with a logotype designed to convey heritage and authority – qualities that build trust and credibility. Subtle details – such as the gently curved crossbar of the ‘A’– soften the overall impression, ensuring the brand feels approachable as well as premium.
Product-focused imagery is central to the brand – light, clean and modern – evoking a sense of flavour and texture that draws the viewer closer to the product. Pairing the bread with appetising low-carb serving suggestions reinforces this focus, while keeping compositions uncluttered and free from unnecessary visual cues.
Digital First strategy
Our digital-first approach started with Facebook, where the target audience was already active and engaged, making it the most effective platform for building early traction. We also developed the brand’s voice across Instagram and TikTok to support future campaigns and broader reach.
We built reach and relevance by working with respected food and nutrition influencers and developing branded content and engagement strategies, which translated directly into traffic and sales on the ecommerce website we developed for Robert Andrew.
The strategic influencer partnerships, such as with diabetes-focused cookery author Emma Porter, also helped position the brand as a credible and informed choice for health-conscious audiences.
Ecommerce success driven by SEO strategy
We conceived the website not just as a shopfront, but as a scalable ecommerce platform able to keep pace with our client’s ambitions. With a significant amount of traffic to the website coming through organic search, SEO was embedded from the very beginning as a driver of sustainable growth. In-depth keyword research identified opportunities across product categories, while optimised product and landing pages made the site work harder for both users and search engines. Structured data improved visibility in search results, and technical SEO delivered fast load speeds, mobile-first usability and crawl efficiency.
Alongside this SEO foundation, every update was planned with sales growth in mind – from seasonal promotions that kept customers engaged to UX improvements and cross-sell functionality designed to maximise basket value. Automated processes reduced reliance on manual input, while a dedicated customer reviews function built into the platform made it simple for customers to share feedback. Visible on product pages as well as the homepage, these reviews reassured new buyers and, together with regular content updates, gave customers reasons to return. The platform has also supported international demand, with strong sales across markets such as the USA and robust levels of repeat custom.
By continually refining messaging and performance in line with analytics, user behaviour and evolving search trends, the website has become both a trusted shopping destination and a powerful engine for organic growth.
1st
place in Google and AI search rankings for target keyword: low-carb sourdough.
21,000+
website visits and 1.1 million social views since launch.
70%
month-on-month growth in sales since launch (exceeding client’s target).
300%
increase in average basket size since launch.
31%
of customers have placed multiple orders.
10%
of customers have chosen Subscribe & Save, meeting category benchmarks.
Email Marketing
Email Marketing
Driving loyalty with email
To nurture loyalty and support multiple purchases, we developed regular email campaigns targeted at existing customers. With over 1,600 subscribers in the first 10 months since launch, emails became a powerful channel to maintain engagement and drive conversions.
Alongside seasonal promotions and discount code emails, the automated flows we put in place ensured regular customer updates and timely follow-ups, such as cross-sell emails, replenishment reminders and review requests.
This mix of email campaigns drove sales spikes, kept the brand front of mind and built loyalty – contributing to 31% of all customers placing multiple orders in just 10 months.
Alongside email campaigns, integrated reviews on the ecommerce website reassured customers at the point of purchase, complementing the impact of email.
1,600+
email subscribers in the first 10 months.
Photography
Imagery is every bit as powerful as messaging, and striking visuals are central to the brand’s success. We know how exceptional Robert Andrew’s products taste, but our new audience doesn’t – yet. People buy with their eyes, so we partnered with a professional food photographer and a specialist food stylist to capture the freshness, flavour and sheer craveability of the product – dispelling the myth that low-carb means bland.
29,000
visits to Robert Andrew’s social pages.
7,200+
social followers across Facebook, Instagram and TikTok.
400+
pieces of content (influencers/creators/customers).
8,500
content interactions.
INDUSTRY FEATURED
Featured in key trade media, including The Grocer and British Baker.
Customer seal of approval
From the start, customer response to Robert Andrew Bakery’s unique product has been overwhelmingly positive. We made it easy for buyers to leave reviews, and glowing feedback on Google, social channels and the Robert Andrew website consistently praise the bread. Making reviews visible on the website provided reassurance to new customers and encouraged further sales, reinforcing the credibility of a product carving out a new space in the market.
50+
5-star product reviews on Google.
100%
positive reviews on Facebook.
Strong foundations for expansion
The success of the launch campaign and website created real momentum for continued product development. With strong demand, positive feedback and a growing customer base, the brand was well placed to expand beyond the original low-carb sourdough. Offshoot products like a dedicated keto line have followed – a natural progression shaped by customer insight, evolving needs and the strength of the strategy and platform we helped build. By putting the right foundations in place from the start, we gave the client both the clarity and the confidence to scale.
“We are specialists in baking bread – Parker Design are specialists in marketing and design. They guided us through the launch of Robert Andrew and delivered a brand, website and campaigns that really work. I trust them to help us grow into the leading bakery for low-carb sourdough products.”
General Manager – Robert Andrew Bakery
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