The GTC Group
Company brochure
A company brochure design that relies on size and scale, striking images, and colour – all confidently playing together to hint at GTC’s world-class services, and the magnitude of what they can help achieve.
Connecting emerging economies with global standards
With a strong focus on training and consultancy, the GTC Group provides governments and organisations across all industries with innovative capacity-building solutions – whether at a personal, organisational or national level – for specific regional challenges all over the world.
The company offers a combination of local and international expertise that helps its audiences meet global standards: GTC links emerging economies with the developed world.
“Our new company brochure needed to focus on telling the story of how GTC helps people and organisations move forward – offering training that builds skills, consultancy that drives real change, and an approach that combines deep local understanding with a global perspective.”
Marketing Manager – The GTC Group
Design with ambition and scale
Our brochure design draws on bold scale, striking imagery and confident use of colour to suggest the scope of GTC’s world-class services and the scale of what they help achieve.
The photography is polished and ambitious, with aspirational shots flowing across pages – sometimes taking centre stage on their own, other times paired with powerful testimonials that speak directly to the reader. These are complemented by striking statistics in large typography, adding emphasis and reinforcing the message with authority.
Colour that drives energy and rhythm
Blocks of vibrant, confident colour flow through the brochure, lifting the overall mood with energy and positivity. Used alongside polished photography, the colour blocks create a strong sense of contrast and rhythm, guiding the reader’s eye and adding depth to the storytelling.
A clear structure with global impact
Each section of the company brochure opens with a strong introduction, followed by detailed content laid out in a clear, spacious structure. Striking visuals convey the global scale of GTC’s operations, while bold typography and a distinctive vertical orientation add a unique point of difference.
The design proved highly successful, with a digital download version available on the client’s website, and work already underway on country-specific editions.
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