A company brochure design that relies on size and scale, striking images, and colour – all confidently playing together to hint at GTC’s world-class services, and the magnitude of what they can help achieve.

Background

With a strong focus on training and consultancy, the GTC Group provides governments and organisations across all industries with innovative capacity-building solutions – whether at a personal, organisational or national level – for specific regional challenges all over the world. The company offers a combination of local and international expertise that helps its audiences meet global standards: GTC links emerging economies with the developed world.

Challenge

Keen to cement a reputation built over 10 years of assisting with the development of a variety of public and private institutions – always achieved through a strong focus on the Client – GTC needed a new company brochure design, in line with their new brand guidelines. The new brochure would have to offer renewed excitement to existing audiences and attract new ones, despite having to guarantee a certain degree of continuity with previous materials. In short, a subtle yet impactful departure.

Solution

Our design solution relies on size and scale, striking images and colour, all confidently playing together to hint at GTC’s world-class services, and the magnitude of what they can help achieve.

The photography style is polished and ambitious. Aspirational shots take over some of the pages, sometimes in isolation, others leaving room for powerful testimonials that speak directly to the reader.

The scale and style of the photography open the readers’ eyes to new opportunities – thanks to GTC’s accredited courses, the possibilities are endless.

Blocks of vibrant, confident colour contribute to a mood filled with positivity and energy, and add a contrasting accent to the photography.

After a strong introduction to each section of the company brochure, detailed information is allowed to breathe in clearly structured page layouts.

The global reach and scale of GTC’s operations are clearly transmitted through striking visuals.

To complement the impact of the photography style, the large font sizes and vertical orientation are unique in their approach and add a point of differentiation to the company brochure.

The new design was a success – with a digital download version available on our client’s website – and we’re already working on country-localised brochures.