The GTC Group

Company brochure

company brochure design

A company brochure design that relies on size and scale, striking images, and colour – all confidently playing together to hint at GTC’s world-class services, and the magnitude of what they can help achieve.

Background

With a strong focus on training and consultancy, the GTC Group provides governments and organisations across all industries with innovative capacity-building solutions – whether at a personal, organisational or national level – for specific regional challenges all over the world.

The company offers a combination of local and international expertise that helps its audiences meet global standards: GTC links emerging economies with the developed world.company brochure design

Challenge

Keen to cement a reputation built over 10 years of assisting with the development of a variety of public and private institutions – always achieved through a strong focus on the Client – GTC needed a new company brochure design, in line with their new brand guidelines. The new brochure would have to offer renewed excitement to existing audiences, and attract new ones, despite having to guarantee a certain degree of continuity with previous materials. In short, a subtle yet impactful departure.

Solution

Our design solution relies on size and scale, striking images, and colour, all confidently playing together to hint at GTC’s world-class services, and the magnitude of what they can help achieve.

The photography style is polished, ambitious. Aspirational shots take over some of the pages, sometimes in isolation, others leaving room for powerful testimonials that speak directly to the reader.

company brochure designcompany brochure design

The scale and style of the photography open the readers’ eyes to new opportunities – thanks to GTC’s accredited courses, the possibilities are endless.training course brochure designtraining course brochure designcompany brochure design

Blocks of vibrant, confident colour contribute to a mood filled with positivity and energy, and add a contrasting accent to the photography.

company brochure design

After a strong introduction to each section, detailed information is allowed to breathe in clearly structured page layouts.company brochure designtraining course brochure designtraining course brochure design

The global reach and scale of GTC’s operations are clearly transmitted through striking visuals.company brochure designtraining course brochure design

To complement the impact of the photography style, large font sizes and a vertical orientation are unique in their approach and add a point of differentiation to the brochure.company brochure design

The new design was a success – with a digital download version available on our client’s website. We’re already working on country-localised brochures.company brochure design

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Graduate recruitment brochure

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company magazine design

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