Company rebranding

To help JPCS communicate an organisational restructure and shift in focus, we developed a distinctive and effective company rebranding.

Background

Rebranding is an essential part of a company’s evolution as the rebrand exercise adds value to the business and can succeed at appealing to a new or wider target audience.

Challenge

We were tasked with creating a new brand design that would be in line with the work we were already carrying out on our client’s website.

Solution

Our approach to this new branding project was to take the original elements of our client’s logo and give them a contemporary make-over. One of the key requirements was that the company rebranding was reminiscent of our client’s previous logo, as customers and the industry were already familiar with the colour scheme used and shape of the logo, so we echoed this within our redesign.

We developed a range of contemporary feel logos for JPCS, and we worked closely with our client’s Business Development and Marketing teams to develop a logo design which clearly referenced the original brand, but which would provide our client with a much more modern look. The company rebranding process will also give the corporate identity more longevity for the future, and will help to advance the business in line with the team’s growth and development plans.

“We’ve been working with the team at Parker Design on the development of our new brand design and website, some aspects of which required complex functionality.

From the initial concepts through to launch, Parker Design’s approach was always flexible and highly innovative – precisely what we needed to help replace the old website with something fresh and engaging.

Parker Design did an exceptional job – the feedback and our already rising search engine rankings are real evidence of a successful partnership working.”