Corporate culture roller banners

INEOS Inovyn needed to educate employees on the strength of its company values, and as part of a Europe-wide employee engagement campaign, they asked us to create a set of corporate culture roller banners to help transmit the essence and importance of each of those company values.

Background

INEOS Inovyn, a leader in the production of vinyls for a wide range of industries, employs over 4,000 employees across marketing, sales and manufacturing divisions in as many as eight European countries.

Challenge

Our brief was to create a suite of corporate culture roller banners that would help the company achieve an ambitious goal: to bring together employees from across all INEOS Inovyn’s European locations under one common thread, driven by the strength of the corporate values, encouraging not just passive acceptance, but enthusiastic embracement, and a sense of ownership and application to everything everyone – regardless of role or location – does, every day.

Solution

We had limited space to play with on the roller banner format, so we decided to keep the design really simple to maximise effectiveness – strong people photographs immediately resonate with employees who feel compelled to identify, whereas a carefully curated selection of conceptual imagery helps evoke the essence and purpose of the company values our client’s trying to transmit.

To present each value, we devised a powerful combination of strong prominent heading and evocative hero image. To avoid distracting the audience from the main message being communicated, we softened the impact of the images by applying a very subtle layer of purple tones that feel almost fluid, hinting at the concept of transparency in communications.

The addition of a set of energising and highly memorable icons helps wrap the corporate message.

Have a look at other examples of effective internal communications ideas we have developed for our clients over the years.