Editable template design

An uncomplicated yet engaging editable template design that draws audiences immediately, acting as a highly effective promotional tool.

Background

The Sage Partner Network is a community of businesses that plays a key role in providing services and solutions to support Sage customers around the world. The Network’s resources and toolkits help accelerate speed to market as well as allowing customers to access learning opportunities to gain knowledge and expand their services.

Challenge

To create a suite of templates that could be easily shared with Sage partner companies and which could also be easily updated. The templates would ultimately be used to share promotional messages on social media and other marketing channels, so they would have to be user-friendly for speedy publication/release and eye-catching to ensure high response levels.

Solution

Closely following Sage’s brand guidelines, we created two versions of the editable template design: one where black is the predominant colour and another one where white is introduced in a bar across both the top and bottom of the template. The reason behind having two options available was to allow Sage partners who didn’t have a ‘whiteout’ logo to still be able to place their own logo on the template design.

The simple yet engaging design draws audiences immediately, acting as a highly effective promotional tool.

We created designs for Sage partners to share promotional content as LinkedIn and Facebook posts, with templates ready to be updated with the relevant headline copy and partner logo. For this editable template design project we also produced a series of infographics that allowed for quick and easy updates of headline, body copy and Sage partner logo.