Employee brand development

This insightful employee brand development exercise helped SPXFLOW drive internal collaboration amongst a diverse global team.

Background

Insightful employee brand development can help energise employees and encourage them to work together. Following a series of mergers and acquisitions that helped SPXFLOW significantly expand its global presence, our client asked us to develop a strong internal brand to help it transmit a message of unity and common purpose across their global and diverse workforce.

Challenge

The new identity had to engage employees in a powerful way, making each person feel that they’re part of the same team. It also had to inspire them to collaborate across borders – whether geographical or related to their roles.

Solution

To unite the company’s global team behind a shared vision, we developed an internal brand design that communicates the personal mark every individual makes towards the common goal. Utilising elements from the client’s brand, we developed a fingerprint with a map of the world inside it – a distinctive identity that helped SPXFLOW convey their message effectively.

The quality execution allows the detailed and intricate design to perfectly adapt to a variety of formats and sizes, even smaller ones such as email signatures. The new employee brand development gave all internal communications a consistent look and feel, reinforcing a message of unity. The identity was rolled out to lanyards, engineering prints, pull-up banners, presentations, A2 posters, security passes and mission cards.

We also produced a video animation filled with playful action that engages audiences from the start. Chosen as the main vehicle to inform employees worldwide about the company’s efforts to improve ways of working, the animation presents teams from the various global regions SPXFLOW operates in engaged in a gameshow-style challenge, where individuals collaborate to put together pieces of a puzzle. Seeing the pieces of the puzzle turn into the shape of a fingerprint helped our client demonstrate how teamwork delivers results for all involved.