AstraZeneca

Employee e-newsletter design

E-mail newsletter design

We designed an employee e-newsletter that played a major part in increased employee engagement levels.

Challenge

Used as a bi-weekly digest of the latest news, views and events in GMSO (Global Marketing and Sales Operation), AstraZeneca required a simple yet highly engaging e-newsletter design that would hook employees immediately.

Solution

We created an e-newsletter that relies on an extremely simple structure to ensure employees focus their attention on the content.

Split into four key sections, a dominant mulberry-coloured feature box at the top of the employee e-newsletter carries the main story for that issue. A column on the left-hand side houses ‘In Brief’, a regular feature showing short stories with prominent links through to a larger article on our client’s website.

Employee e-newsletter

The centre panel is used for business-related news, with a format that allows for both images and written content, and which can hold multiple stories for maximum employee engagement. The right-hand section is used for different articles in every issue, with the feedback section remaining consistent throughout, encouraging employees to respond.

As part of this project, we’re responsible for the initial employee e-newsletter design template, as well as compiling and building the newsletter for distribution every fortnight.

“Working with Parker Design is a real pleasure.

For them, nothing is too much trouble and ‘going the extra mile’ is part of the service.

The team are pro-active, provide creative solutions, do whatever is needed to meet tight deadlines and work within the agreed budget, to produce a quality product.

I would recommend Parker Design to anyone.”

INEOS

Company magazine design

Company magazine design

So much more than a traditional newsletter, this is a company magazine that educates, empowers, inspires and maximises employee engagement.

x

AstraZeneca

Email newsletter design

Email newsletter design

Our digital agency expertise delivered an attractive email marketing solution that helped improve employee communications and had a positive impact on employee engagement levels across AstraZeneca's North West England sites.

x

MedImmune

Email newsletter

email newsletter

An email newsletter that engaged staff to drive productivity thanks to clever and effective design and employee engagement ideas.

x