Financial direct mail

Thanks to the engaging and uncomplicated design and overall tone of this financial direct mail pack, we helped our client promote a new software product. The result – a significant increase in new enquiries.

Background

A group of business services and online accounting for small businesses, Sage One offers a wide range of benefits to its customers, such as the ability to prepare an invoice in just seconds, keep tight control of cashflow, keep digital records, extract highly detailed reports and submit VAT returns quickly and easily.

Challenge

Our client commissioned us to produce a financial direct mail pack design to promote the company’s Sage One product. The strategy was for the promotional direct mailer campaign to be sent out direct to their existing customer base, and we were tasked with also managing the print process and distribution on behalf of Sage.

Solution

We opted for a fresh and clean design that resulted in the perfect canvas for copy and tone of voice that succeed at creating immediate engagement amongst target audiences, thanks to their friendly and approachable tone – this way guaranteeing that technical features and the benefits offered by the product are within the audience’s reach at first glance.

We liaised closely with the mailing house to ensure the design conformed to their strict postage guidelines, the database was formatted the correct way and the campaign was delivered on time.

After the direct mail piece was delivered to the intended audience, our client received a substantial increase in customer enquiries regarding the product.