Food branding design

We helped Earle’s Sandwich Company diversify and open up their business to a wider market with a food branding design solution that appeals to consumers from all walks of life.

Background

With the food industry and consumer tastes and expectations constantly evolving, our client felt it was time to rethink their business model and their food branding design.

Challenge

Earle’s Sandwich Company aimed to expand its reach and attract a broader customer base. To achieve this, they sought our expertise in developing a fresh food branding design. Their goal was to position themselves competitively within the franchise marketplace, ensuring their brand stood out while appealing to new business opportunities and a wider audience.

Solution

We began by developing an extensive selection of brand names and creative concepts, exploring a variety of brand designs tailored to different styles and market positions. Whether contemporary or classic, playful or professional, we carefully crafted each approach to align with the company’s vision and appeal to a broad audience. We provided a comprehensive set of logos and supporting brand assets, ensuring they immediately conveyed the essential qualities of freshness, high standards and dependable customer service.

To maintain a sleek and adaptable aesthetic, we intentionally kept the use of colour to a minimum. This approach ensured the branding remained versatile across multiple applications while reinforcing a strong, recognisable identity. Our primary objective was to create a complete, end-to-end branding solution that could be seamlessly integrated across a variety of formats, including product packaging, in-store materials and digital platforms.

Beyond packaging, we extended the branding across multiple touchpoints, covering everything from vehicle livery and staff uniforms to sandwich bags and promotional materials. By considering every aspect of the customer experience, we developed a diverse and engaging range of food branding concepts designed to resonate with consumers from all backgrounds, enhancing brand visibility and reinforcing trust in the marketplace.