Rousselot

Healthcare marketing

Pull up display banner

We helped our client successfully promote their products with a suite of fresh and engaging healthcare marketing designs.

Challenge

World-leading collagen and gelatine manufacturers Rousselot required a suite of healthcare marketing designs to be used across their advertising media to promote their premium products to the food and pharmaceutical industries.

Solution

We initially produced a range of advertising design concepts from which the client narrowed their choice down to one style. With a number of industries and target audiences to reach, a colour-coding system was used to distinguish products and approaches.healthcare marketing

Rousselot have an extensive colour palette already in place within their brand guidelines, and this was put to good use across the range of healthcare advertising.

The chosen design style features a strong headline that portrays an overall impression of the properties of the product at first glance, and attracts attention. The molecular structure represents the scientific development and a solid research and results background. The ‘molecules’ feature photos and keywords relating to the product to support the headline, and a more in-depth description follows beneath. We have also developed variations using a ‘ping’ to display information relating to exhibitions and stand numbers.

These adverts make up just part of an extensive healthcare marketing campaign for Rousselot featuring both print and digital advertising.

healthcare marketing

Biofortuna

LinkedIn ad campaign

LinkedIn ad campaign

This LinkedIn ad campaign leans on clear and impactful messaging, the effectiveness of video, and the allure of a simple and beautiful animation to maximise audience response.

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Neuroendocrine Cancer UK

Medical animation

Medical animation

Aimed at oncology nurses specialising in Neuroendocrine cancer, we created an engaging and informative training medical animation that succeeded at generating awareness of this rare and uncommon cancer and the treatments available.

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AstraZeneca

Science brochure design

Science brochure design

Our brochure design team helped AstraZeneca communicate the scientific leadership of their IMED Biotech Unit with a striking design to inspire internal teams and attract top external talent.

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