Eurocamp has been giving families holidays to remember for over 37 years, and effective holiday brochure design is a key tool within their marketing and selling process.
Parker Design have been helping Eurocamp travel company for many years, working in close partnership with their in-house design team to create perfectly branded holiday brochures using a stylish combination of aspirational imagery, well-crafted page layouts and engaging copy.
As the business is highly focused on providing family holidays, there’s an emphasis on children enjoying themselves in safe and fun environments, and the dynamic design conveys action-packed, enjoyable holidays.
Large call-to-actions feature often, drawing customers to contact the business either by phone or by visiting the website, and clear pricing structures and information on how to book make it as hassle-free as possible for customers to get in touch.
The front section of the holiday brochure design features a large map of the site locations on the fold-out front cover, while the central section is template-based, allowing employees of the business to fill in and alter the specific information about holidays and parcs available. The back section of the brochure includes detailed information about travel and accommodation, and further details about booking processes and policies.