With this holiday brochure design we helped present our client as a true specialist in skiing experiences.
The amount of information and options available to holiday-makers online can often be overwhelming, with price and the quality of the experience being two of the main drivers for audiences when choosing their next destination. These were some of the considerations which our client – Headwater Holidays, a specialist travel company providing cycling, walking and cross-country skiing holidays – brought to our initial briefing session.
We were commissioned to deliver an engaging holiday brochure design that would help promote our client’s selection of skiing experiences.
We set out to produce a holiday brochure design that presented our client as a true specialist in skiing experiences.
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Inspired by the itinerary each holiday featured, we based our design around this concept.
Using well-designed typography and clever application of colour palettes and shades, we created consistent layouts which were easy to navigate and clear to understand.
A mixture of bespoke photography and aspirational images turn this holiday brochure into an engaging lifestyle piece that helped our client reach sales targets.