Holiday brochure design that focuses on high-quality visuals and appeals to a wide range of travel tastes.
Making large quantities of information appealing and easy to navigate can often present a unique design challenge. With more than 500 options across 90 countries available, Exodus needed five new holiday brochure designs to highlight its exciting range of adventure destinations.
The adventure travel provider selected Parker Design to re-imagine the collateral for its top five markets. We created a clean design for the brochures that focuses on high-quality visuals and appeals to a wide range of travel tastes.
While at the time most travel companies were shifting their focus to digital, Exodus had conducted extensive consumer research to support its marketing strategy.
Their data confirmed that printed brochures were essential for appealing to adventure tourists, who frequently held on to the publications throughout the year, browsed them while planning trips and used them in conjunction with travel websites to check availability.
Using this information, our creative team produced a range of powerful designs that tapped into the aspirations of the target audience. We also reviewed a database of thousands of images submitted by satisfied customers – allowing us to create a more authentic representation of the scenery and experiences travellers could expect.
Parker Design developed the publications in way that allowed them to work well as a set, but made the interior layouts flexible for individual travel categories. As a result, the brochure designs achieved an attractive visual consistency.