HR infographic design

This HR infographic design uses a vibrant and engaging approach to illustrate the cost of employee absenteeism, making the information accessible and memorable for businesses.

Background

Our client aimed to create positive disruption in the human resources sector, where traditional marketing approaches dominate. As a young and innovative technology company, they saw their online people management software as a unique solution for SMEs – one that was both intuitive and fully customisable.

Challenge

Our client wanted to position themselves as experts on the subject of employee absenteeism. They needed help communicating the financial impact this issue has on businesses, in a way that was both fun and easy to share.

Solution

Recognising the overabundance of infographics on a variety of human resources topics, we set out to create a solution that would help our client stand out from competitors. To maximise engagement, we proposed a fresh and dynamic infographic design with a more playful approach.

We were involved in every stage of the project, ensuring a comprehensive approach from research to final design. We began by conducting industry research, identifying key trends and data points to shape the content. From there, we crafted engaging, concise copy, ensuring that the information was both insightful and easy to understand. Our infographic design was carefully structured to make the data clear, visually appealing and accessible to the target audience.

The design also served as a continuation of the rebrand we had recently developed for our client, bringing their refreshed identity to life. We translated elements of the new brand into playful and energetic icons, reinforcing the company’s innovative and modern positioning. By focusing on audience engagement, we used colour and size variations to highlight key statistics, making the scale and impact of absenteeism immediately clear to businesses.

This combination of bold, colourful branding and compelling content helped establish our client as an industry disruptor – a maverick, innovative expert in HR technology. The versatile design ensured maximum reach and usability. We created it to be printed or emailed as a sales tool, while also being easily shareable online, whether embedded in a blog post or posted as social media content. This adaptability helped broaden exposure.

By developing an effective HR infographic that quantifies the financial and operational impact of employee absenteeism, we helped our client spark meaningful discussions with SMEs. This opened the door for businesses to explore how their HR software could provide a solution, improving absence management and driving productivity.