HTML email templates

To help AZ employees keep up to date with the latest company news in the UK, we designed a weekly email newsletter and built a set of HTML email templates so that our client’s communications team could add their own content and send it to their mailing list.

Background

Regular employee communications are at the core of what AstraZeneca represents as a major employer focused on attracting the best and most ambitious talent, making sure they feel engaged and that they stay. Highly relevant and regular internal email campaigns are a key ingredient in the company’s strategy to achieve this goal.

Challenge

The newsletter was scheduled to be sent out every week, and because some of the news features were sometimes written very close to the deadline, AstraZeneca’s communications team needed a set of HTML email templates that were flexible and easy for them to use.

Solution

Although the content deals with some very serious topics, we wanted the look and feel to be bright, fresh and engaging, and of course completely on brand. After further consultation with our client regarding the functionality the email templates should offer, we produced a dynamic design style and structure which is easy for the AstraZeneca team to update and manage themselves, offering cost as well as time savings. We also provided in-depth training so that our client could update the HTML email templates themselves using simple and user-friendly functionality.

Have a look at other examples of effective email design we have produced for a wide range of clients.