Information booklets

With this series of information booklets we helped United Utilities keep their customers informed in an engaging and memorable way.

Background

Booklets are an effective and cost-conscious way of keeping customers informed. As one of the North West’s largest utility companies – serving over 3 million households and 200,000 businesses – United Utilities really understand the value of building good customer relations. Working alongside United Utilities’ communications team and project managers we have been producing information booklets for a number of years.

Challenge

With this booklet design project we had to help our client reach out to customers in an effective and memorable way, highlighting the beauty of the areas our client helps maintain, and transmitting the importance of any potential disruption caused to locals.

Solution

The booklets are written in a sympathetic, conversational tone of voice. Visually striking thanks to professional photography we commissioned, the information booklets add a local touch that speaks directly to audiences.

We also drew stylised and simplified maps showing phases of work, areas affected and traffic diversions to include in the information booklets.

As part of United Utilities’ commitment to sustainability and corporate responsibility we suggested that all booklets be printed on recycled paper. And we also suggested the use of digital printing technology to ensure just the right number of booklets are printed to minimise waste and help protect the environment.

“We have thrown pretty much everything at Parker Design over the past six months,

from fast turnaround report covers to developing innovative exhibitions and their response has been

consistently enthusiastic, creative, helpful and always on time.”