Interactive employee magazine
We created an interactive employee magazine that feels personal, with that interactivity playing a major role in giving employees a sense of ownership.
Background
Since AstraZeneca made the decision to relocate its global headquarters and Research and Development operations from Cheshire to Cambridge, they have made a continuous effort to promote the benefits of the new location to employees internally.
Challenge
A key element of this internal drive is a quarterly publication in the form of an interactive employee magazine that our client asked us to get involved in. Our brief was to guarantee that the magazine would work as a strong internal communications tool. With a lot of information to fit in, about topics both inside and outside AstraZeneca, the magazine would need to be highly engaging and promote Cambridge as a desirable location not just from a corporate stance to encourage use of the facilities, but also from a personal point of view for employees, showing the wide variety of activities available in the city.
Another key requirement was for the magazine to be easily editable for future editions.
Solution
We created an interactive employee magazine that feels personal, with that interactivity playing a major role in giving employees the sense that they own it.
The messaging is supported by the creative theme: employees are the centre of everything. Hexagonal shapes add a sense of movement and constant flow, and lift the content page after page, almost acting like pieces of a puzzle or thought bubbles that fill the audience’s imagination with the different activities available. At the same time, those hexagonal shapes help with structure, and nod at the science behind AstraZeneca’s achievements.
The images supplied by our client don’t follow a corporate style, and adapt perfectly to the sentiment behind the magazine and the relaxed montage / collage approach we took with the design, elements which combine to make the magazine a successful piece of internal communications that engages on a personal level.
Without overwhelming the readers, distracting them or taking over the design, there is an element of colour coding within the interactive employee magazine design that helps with navigation and adds visual variety.
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