Internal stakeholder communications

With the workforce gradually returning to AstraZeneca sites, we developed an award-winning set of internal stakeholder communications collateral that helped generate awareness of the variety of Covid-19 PCR tests available.

Background

Since early 2020 when the true scale of the Covid-19 crisis became clear, AstraZeneca made a commitment to help defeat the virus by harnessing and sharing their scientific knowledge and expertise.

Our client recognises that the pandemic is a challenge that requires a unified response, both in terms of the development of potential medicines to prevent or treat the virus, and also in terms of the individual contribution everyone can make by protecting themselves from the virus, in order to minimise the risk of transmission and protect others.

Challenge

With some of the workforce gradually returning to the AstraZeneca offices and labs, our brief was to create a set of internal stakeholder communications collateral to help generate awareness of the variety of Covid-19 PCR tests available to take on site.

Solution

The collateral is information-led and maximises the use of big bold typography and a strong colour palette to attract attention and get the message across straight away.

We applied the same colour-coding principles used in an information video we had previously created for our client as part of the awareness campaign.

We redrew and created a series of illustrations that act as visual aids to the different steps an individual should expect when attending or carrying out a Covid-19 test.

The internal stakeholder communications collateral included posters and pull-up banners to be used where tests were taking place – walk-up and drive-in testing areas – as well as plasma screen slides, an editable PowerPoint dashboard and other assets, including branded coffee cups.

We also produced localised versions of the internal stakeholder communications for AstraZeneca teams in the US and Sweden.

“Thanks for all your hard work as our visuals constantly evolve, the internal stakeholder communications project has required such a quick response most of the time, and you have delivered consistently. We have a great bank of materials to pull from now. 

You may have seen that we won an award for our internal stakeholder communications at the prestigious Communiqué Awards and you played an important part in that, so thank you and well done!”