Medical infographic design

With an extremely fast turnaround, we developed a medical infographic design that was highly successful due to its functional versatility and engaging creative execution.

Background

Kheiron Medical is a medical imaging company that leverages advanced machine learning technologies to develop AI-driven tools for radiologists, imaging centres, hospitals and radiology departments.

With public healthcare resources often under pressure, Kheiron’s mission is to support radiologists in detecting breast cancer earlier. Their AI-powered breast cancer screening solution, Mia (Mammography Intelligent Assessment), was recognised as one of the winners of the first UK Government Artificial Intelligence in Health and Care Awards.

This award includes funding to accelerate the roll-out and adoption of Mia across the NHS, providing vital support to breast screening programmes. By integrating this technology, clinicians will be better equipped to detect breast cancer at an earlier stage.

Challenge

After Mia’s successful clinical trial, Kheiron asked us to create a medical infographic design that would clearly and effectively present the elements and features behind its success, along with the deep learning AI technology powering the system.

Designed for an interactive microsite we developed to support Kheiron’s presence at a major virtual industry event, the infographic had to be delivered quickly while maintaining clarity and impact.

Solution

We combined brand colours, illustrations, icons and varied font sizes to ensure key information and statistics were communicated in a clear and engaging way. This approach helped break down complex data, making it easy to digest while maintaining a visually appealing and structured layout.

To create a seamless brand experience, we carefully worked within Kheiron’s narrow colour palette, ensuring that all illustrations and visual elements matched the brand identity. This consistency reinforced the end-user journey, making the infographic feel like an integrated part of Kheiron’s broader communications.

For maximum versatility, we designed the infographic to function both as a standalone marketing asset and as modular components. Each segment was structured so it could be used independently, allowing for flexibility in digital campaigns. These individual elements could be repurposed for social media content, helping to extend the infographic’s reach while maintaining a cohesive message.

To further adapt the content for different platforms, we ensured the infographic format was easily adjustable for email marketing, allowing Kheiron to target its audience directly. Additionally, we created web banners and a one-page information leaflet, providing a variety of formats to engage different audiences across multiple channels.