Pop up stand design

We created a lightweight and portable pop up stand design which allowed our client to promote their unique laser-cutting products at a number of key industry events.

Background

Our client Trotec supplies advanced laser equipment for a wide range of industries and materials which can be marked, engraved or cut.

Challenge

Looking to promote their unique laser-cutting products at the wide range of trade shows they were planning to attend over the coming months, our client called on our exhibition design expertise and asked us to create a lightweight and portable pop up stand design that would make delegates flock to their plot in busy exhibition halls.

Solution

A pop up stand is a highly effective way to get the most from an exhibition budget, no matter how tight, due to its durability and affordability. A pop up system is also really easy for anyone to put together, disassemble and carry either to storage or to the next trade show, so this solution was ideal for what our client needed.

Using magnetic strips, the printed graphic panels of the pop up stand design can be easily attached to the framework and can also be designed without any kind of restriction. The clear graphics and bright colour palette used in the design contribute to attracting the attention of delegates.

By working closely with Trotec, our team created a unique pop up design that allowed our client to rise above their competitors show after show whilst maximising their time and budget.